Tourism Central Australia (TCA) is a dynamic, not-for-profit, membership-based organisation engaging with key industry stakeholders; including individuals, businesses and three levels of government; to ensure the growth of the tourism industry in the Red Centre and Barkly. We service 61% of the Northern Territory including the local government areas of the Barkly, MacDonnell, Central Desert and Alice Springs Town Council.

TCA is governed by a board of management made up of 10 directors elected from the general membership of the organisation, and four ‘stakeholder’ directors representing Alice Springs Town Council, Barkly Regional Council, Parks and Wildlife and Tourism Northern Territory.

Our members are drawn from a wide cross-section of the community, including tour companies, accommodation providers, restaurants, NGOs, art galleries, services, individuals, and more; creating the largest industry-based organisation in Central Australia.

As a member, TCA is committed to supporting you by:

  • Providing industry leadership and present a strong, united voice to all three levels of government, the media, and relevant stakeholders, on behalf of more than 370 members and our industry partners.
  • Promoting your tourism business and providing essential visitor information through our accredited Visitor Information Centres and websites, which fosters tourism growth for our region.
  • Marketing your business, product or event through our websites, social media, advertising campaigns, co-operative marketing, and trade shows.
  • Supporting your business through one-on-one consultations, workshops and training, tailored to meet your needs.
  • Connecting with our members and industry partners through regular meetings, weekly newsletters, eDMs and social media and facilitating member-to-member networking.

TCA membership provides a suite of membership packages designed to suit your business needs. A full list of packages and associated benefits, and information on why you should join TCA, is available in our 2024 Membership Prospectus.


2024 membership packages table

2024 affiliate membership table

2024 out of region membership table


TCA provides visitor services at a range of touchpoints throughout the region where we can distribute and display your brochures. 

By becoming a member of TCA, you will be joining a passionate community working together to achieve our collective vision. If you’re ready to join, please click on the button below. (You will need to upload a copy of your Public Liability Insurance and Business Registration, unless applying for Personal Membership)


For further information on Tourism Central Australia and the benefits of membership, chat with our Membership & Marketing team today:

T: (08) 8952 5199
E: This email address is being protected from spambots. You need JavaScript enabled to view it.


Sign up to receive the latest news, deals and travel information about the Northern Territory.

Choose to book with the Red Centre’s local experts

Need a hand choosing or booking your red centre adventure?