Tourism Central Australia is a non-profit, membership-based association that assists a wide variety of stakeholders including individuals, businesses and organisations with the growth of the tourism industry in the Red Centre. We service 61% of the Northern Territory including the local government areas of Barkly Region, MacDonnell Region, Central Deserts Region and Alice Springs Town Council.



As the peak tourism authority for Central Australia, our primary role is to:

  • Foster growth and development of Central Australia through tourism;
  • Increase awareness of member’s tourism products
  • Advocate and lobby for the needs of the tourism industry in Central Australia
  • In partnership, market the region as the ultimate outback holiday destination
  • To facilitate new tourism opportunities, infrastructure and product development
  • Manage the Alice Springs Visitor Information Centre and the Tennant Creek Visitor Information Centre which provides consumers with booking capabilities, and essential visitor information to make their stay a memorable, enjoyable and safe experience.

Our vision is based on engaging our industry, strategic partners in government and allied industry organisations by:

  • providing information on the region and selling member’s products from our visitor information centres and through mobile technologies.
  • promoting the dispersal of visitors across the region.
  • providing industry leadership and representing our members and the tourism industry on tourism related issues.
  • communicating openly with our members on matters affecting tourism.
  • working closely with Tourism NT, Regional Tourism Associations, local councils and other tourism organisations.

The organisation is governed by a board of management made up of 10 elected directors, elected from the general membership of the organisation and then 4 ‘stakeholder’ directors representing Alice Springs Town Council, Barkly Regional Council, Parks and Wildlife and Tourism Northern Territory.


Useful Links

Latest Annual Report
Priority Action Plan for Central Australia
Tourism Central Australia’s Board
Tourism Central Australia’s Staff
Constitution of TCA


Going Green in the #RedCentreNT

ormiston1Many of the most cherished treasures of the Red Centre are natural ones. From world-famous rock formations and spectacular mountain ranges to picturesque waterholes and pristine desert landscapes, we love the Central Australian environment and all its unique gifts. Unfortunately, climate change will have a devastating effect on the Central Australian environment if decisive action is not taken.

The increase in greenhouse gases due to human activity has led to observable global warming; the World Meteorological Organization recently confirmed that 2016 was the hottest year on record. While the Alice Springs region is known for its warm weather, the Australian Government has predicted that “the number of hot days over 35 degrees Celsius is expected to increase from 90 per year currently experienced to up to 182 by 2070 without global action to reduce emissions” and that “warmer temperatures and increased rainfall variation may also increase the occurrence of food and water-borne diseases.”

Around Australia and the world, rising temperatures, sea levels and an increase in the frequency of extreme weather events will endanger the people, places and wildlife we love. 

Our commitment to environmental sustainability


We can all make a difference in the fight against climate change. 

Tourism Central Australia acknowledges that humans have directly contributed to global warming and we are committed to the preservation of our world for ourselves and for future generations. 

•  We are a member of the International Institute for Peace Through Tourism, and wholeheartedly endorse the credo of a peaceful traveller


•  We encourage our visitors to be environmentally friendly travellers and to carbon offset their flights whenever possible. 

•  We have enacted a sustainability plan to mitigate the impact our organisation has on the environment, and encourage other members of the tourism industry to do the same. Our sustainability plan includes being conscious of the way we use and recycle paper, reducing our electricity and water usage, and travelling in an environmentally friendly manner.

•  We are certified as a Climate Action Business with Ecotourism Australia, and as such are also a member of Ecotourism Australia. We encourage businesses to consider participating in similar programs to reduce the impact of tourism on the environment.

For more information on sustainable travel within the #RedCentreNT check out these useful tips.

For more information on developing your sustainable business within the #RedCentreNT check out these useful tips.


Find out more 


To develop a Sustainability Action Plan for your own organisation, visit:  

Measure your carbon footprint and learn how you can reduce and offset your environmental impact at 

For more information about Climate Change in the Red Centre and Australia:

For more information about global warming and sustainability:


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