In February 2023, Hon Nicole Manison, Minister for Tourism & Hospitality, committed funding to a tailored $500,000 business events marketing program to showcase Central Australia through familiarisation programs, media activity and travel trade advertising.
As part of this funding, NT Business Events is planning to deliver a curated marketing activity that is different in every sense for business events.

Alice Springs Showcase 2024
The annual Alice Springs Showcase famil, traditionally held in April, seeks to position Alice Springs as a competitive, distinctive, and meaningful destination for business events with a key focus on showcasing our iconic landscapes, nature-based experiences, and unique offsite event venues.
In 2024, the showcase is scheduled tobe delivered 12-15 April. NTBE, in partnership with the local business events industry, will enhance the program to target a broader audience and attract as many domestic business event planners as possible.

Expression of interest
We are seeking your support and collaboration to elevate and enhance the famil program.
To express interest in featuring your products or services in the planned famil program, please contact our projects executive Mia Oesterberg based in Alice Springs via;
e: This email address is being protected from spambots. You need JavaScript enabled to view it.
p: 08 8951 8541