The Red Centre's Best Kept Secret

 Discover experiences, landmarks and stories hidden deep in the heart of Australia.

The Red Centre is full of wonders, but some of its best and most unique places, stories, and people are still under the radar. We’re here to shine a light on what makes this heart of Australia so special — and why it deserves your attention when planning your next holiday.

Why? Because the Red Centre is wild, limitless, and unlike anywhere else. Its landscapes and experiences can’t be found anywhere in Australia, offering travellers the chance to disconnect, unwind, and reflect. It’s a spa for the mind, surrounded by ancient and awe-inspiring scenery found nowhere else in the country. Feel the warmth of outback hospitality and hear the stories of people who live the adventure every day. But don’t just take our word for it — watch the videos below and see the Red Centre through the eyes of the locals who call it home. There’s so much to discover.


Win The Red Centre Adventure

Secret Events

There’s always something happening in the Red Centre. From vibrant cultural celebrations and food festivals to world-class art installations and sporting events, the region’s calendar is packed with unforgettable moments. Discover the events that bring the outback to life and find the perfect time to visit. But shh... don't tell anyone!

Go here for more events!

Meet Ben

The driving force behind fabAlice - one of the most unique drag festivals in Australia, organised yearly right here in the Red Centre. FabAlice Festival is a vibrant, multi-day celebration of diversity, drag, music, and community. Inspired by Priscilla Queen of the Desert - the iconic film that helped put Alice Springs on the map as a symbol of outback fabulousness, the festival blends glamour and glitter with the rugged beauty of the desert.

Win Big in the Red Centre


Enter the “Win Big in the Red Centre” competition and you could win one of three incredible Red Centre adventure prizes worth over $9,000 in total. Simply fill out the entry form for your chance to take off on a 5-day outback journey! From a self-drive 4×4 camper hire with a $3,000 travel voucher, to guided tours or a $500 adventure voucher. Don’t miss this opportunity to explore the heart of Australia under star-filled skies and experience the magic of the Red Centre.

Spring Competition Form

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