Work for TCA

About us

Tourism Central Australia (TCA) is the peak regional tourism organisation covering the Central Australia region that encompasses the local government areas of Barkly, Central Desert, MacDonnell and Alice Springs Town Council.

TCA is one of two official Regional Tourism Organisations (RTOs) in the Northern Territory (NT). TCA is a not for profit membership-based organisation. It currently employs a range of skilled staff across the region and is governed by a Board of Management.

TCA is responsible for marketing Central Australia, providing member businesses with advice and industry insights and support, operating the Alice Springs and Tennant Creek Visitor Information Centres and advocating to Government and stakeholders on behalf of our members for pro-tourism policies and developments.

As a business led organisation, we work in partnership with a wide variety of stakeholders including individuals, businesses and all levels of government, to benefit the visitor economy in the Central Australia.

TCA has a membership of over 450 small, medium, and large sized organisations directly investing in TCA to deliver the work it does to foster growth of the sector and the region.

Tourism Central Australia is staffed by a small, vibrant and energetic team. Based in Alice Springs, we are passionate about promoting Central Australia and The Barkly region, supporting and developing our region's tourism industry, and providing world-class customer service to our visitors.

Opportunities to join the team will be posted here. If you would love to see where a career with us can take you, watch this space!

Current Opportunities:

Marketing Specialist

Are you passionate about tourism and marketing? Do you thrive in a dynamic and fast-paced environment? If so, we have an exciting opportunity for you!

Tourism Central Australia (TCA) is seeking our new Marketing Specialist to join our team and play a key role in developing Central Australia.

As the Red Centre's Marketing Specialist, you will be responsible for developing and implementing strategic marketing initiatives to drive tourism growth in the region. You will also focus on enhancing strong relationships with members and stakeholders, industry partners, and local businesses.

Key Responsibilities:

• Implement all of Tourism Central Australia's digital marketing and social media activity as well as the management of our digital assets 
• Coordinate the production of marketing materials both digital as well as printed publications 
• Execute direct to consumer content marketing through website and EDMs
• Assist with cooperative marketing activities
• Cultivate relationships with current and potential members, ensuring excellent customer service and identifying opportunities for collaboration
• Represent TCA at industry events, trade shows, and networking functions to build strong partnerships and increase brand visibility.

Requirements:

• Proficiency in digital marketing, social media platforms, and analytics tools.
• Proven experience in marketing, preferably in the tourism industry.
• Excellent organisational and project management abilities, with the capacity to prioritize and meet deadlines.
• Creativity and innovative thinking to develop unique marketing campaigns.
• Willingness to travel and work flexible hours as required.

Join Our Team:
This is a fantastic opportunity to make a significant impact on Central Australia's tourism industry and contribute to the growth and success of TCA. You will work alongside a passionate team dedicated to showcasing the wonders of the region to the world.

To apply, please submit your resume and a cover letter outlining your relevant experience and why you believe you would be the perfect fit for this role. Applications can be sent to ceo@discoverca.com.au by 9th July 2024. Only shortlisted candidates will be contacted for interviews.