Work for TCA

About us

Tourism Central Australia (TCA) is the peak regional tourism organisation covering the Central Australia region that encompasses the local government areas of Barkly, Central Desert, MacDonnell and Alice Springs Town Council.

TCA is one of two official Regional Tourism Organisations (RTOs) in the Northern Territory (NT). TCA is a not for profit membership-based organisation. It currently employs a range of skilled staff across the region and is governed by a Board of Management.

TCA is responsible for marketing Central Australia, providing member businesses with advice and industry insights and support, operating the Alice Springs and Tennant Creek Visitor Information Centres and advocating to Government and stakeholders on behalf of our members for pro-tourism policies and developments.

As a business led organisation, we work in partnership with a wide variety of stakeholders including individuals, businesses and all levels of government, to benefit the visitor economy in the Central Australia.

TCA has a membership of over 450 small, medium, and large sized organisations directly investing in TCA to deliver the work it does to foster growth of the sector and the region.

Tourism Central Australia is staffed by a small, vibrant and energetic team. Based in Alice Springs, we are passionate about promoting Central Australia and The Barkly region, supporting and developing our region's tourism industry, and providing world-class customer service to our visitors.

Opportunities to join the team will be posted here. If you would love to see where a career with us can take you, watch this space!


Current Opportunities:

Deputy Chief Executive Officer

Exciting Career Opportunity: Deputy Chief Executive Officer at Tourism Central Australia! New Role

Are you ready to shape the future of tourism in Australia's iconic Red Centre? We're seeking a dynamic Deputy Chief Executive Officer to lead member engagement, spearhead innovative marketing, and drive industry support initiatives in this newly created role. If you have a passion for tourism and a flair for leadership, this is your chance to make a significant impact.

We need a visionary leader with proven experience in marketing and a strategic mindset, ready to oversee impactful projects and achieve key performance goals.

Join us and lead a team dedicated to transforming the tourism landscape in Central Australia. This isn’t just a job—it’s a career-defining opportunity. Apply today and be at the forefront of developing tourism in Central Australia at such a critical time for our region and industry. 

Let’s make a difference together!

To apply, send your CV and a cover letter to The position description for the role can be found here. Potential applicants seeking further information can do so by emailing the CEO Danial Rochford via the above email address.

The role closes Monday 3rd June with interviews planned for early June.

Corporate Services Manager

Tourism Central Australia (TCA) is searching for a passionate and experienced Corporate Services Manager to join our dynamic team. This pivotal role will oversee finance, HR, operations, training, risk and occupational health and safety (OHS), board secretariat, and corporate culture. If you're a strategic thinker with a knack for leadership and a passion for tourism, this is your chance to make a significant impact.

Key Responsibilities:

Manage Tourism Central Australia’s financial and commercial systems, analyze financial statements, and ensure smooth day-to-day financial operations. Lead recruitment, performance management, employee relations, compensation programs, and supervise key operational staff. 

Identify training needs, develop programs to enhance employee skills, and implement efficient office systems. 

Support board meetings, maintain corporate records, and ensure compliance with governance policies. Develop and maintain risk management strategies and oversee OHS programs.

Manage the operations of the organisation with particular focus on TCA's three Visitor Information Centres. 

Foster a positive corporate culture, enhance employee engagement, and implement initiatives aligned with organizational values. 

What We’re Looking For:

A hands-on manager who has proficiency in financial accounting, budgeting, forecasting, and HR management.

Strategic and analytical skills to align financial and HR strategies with organizational goals and drive informed decision-making. Proven leadership and team management abilities, with in-depth knowledge of regulatory compliance and risk management strategies.

Experience in supporting governance functions and promoting a positive corporate culture. Strong operational excellence in managing daily operations and adapting to changing business environments.

Why TCA?

  • Lead a Team: Directly manage a dedicated team, including managers of our visitor information centres and one support staff.
  • Strategic Impact: Play a crucial role in shaping our financial and HR strategies, contributing to long-term success.
  • Collaborative Environment: Work closely with our CEO, board of directors, and industry partners.
  • Positive Culture: Promote and sustain a positive corporate culture, driving employee engagement and satisfaction.

This is more than just a job—it's a chance to define your career. Apply now and help lead Tourism Central Australia. 

To apply, send your CV and a cover letter to The position description for the role can be found here.

Potential applicants seeking further information can do so by emailing the CEO Danial Rochford via the above email address. The role closes Monday 3rd June, with interviews planned for early June.

Membership and Marketing Specialist

Are you passionate about tourism and marketing? Do you thrive in a dynamic and fast-paced environment? If so, we have an exciting opportunity for you! Tourism Central Australia (TCA) is seeking a Membership and Marketing Specialist to join our team and play a key role in developing Central Australia.

Key Responsibilities:
- Collaborate with the Membership and Marketing Manager to create and implement integrated marketing campaigns that promote Central Australia as a premier travel destination.- Develop and execute a comprehensive membership strategy, including recruitment, retention, and benefits programs.
- Cultivate relationships with current and potential members, ensuring excellent customer service and identifying opportunities for collaboration.
- Coordinate the production of marketing materials, including brochures, digital content, social media campaigns, and advertising collateral.
- Monitor and analyze marketing performance metrics, provide reports and recommendations for continuous improvement.
- Stay up-to-date with industry trends and competitive landscapes to identify new marketing opportunities.
- Represent TCA at industry events, trade shows, and networking functions to build strong partnerships and increase brand visibility.
- Assist with media relations, including press releases, media familiarization tours, and hosting media representatives.

- Proficiency in digital marketing, social media platforms, and analytics tools.- Bachelor's degree in marketing, communications, or a related field. Relevant experience may be considered in lieu of a degree.
- Proven experience in marketing, preferably in the tourism industry.
- Strong knowledge of membership program development and management.
- Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with a diverse range of stakeholders.
- Excellent organizational and project management abilities, with the capacity to prioritize and meet deadlines.
- Creativity and innovative thinking to develop unique marketing campaigns.
- Familiarity with Central Australia's tourism industry and its unique attractions is advantageous.
- Willingness to travel and work flexible hours as required.

Join Our Team:
This is a fantastic opportunity to make a significant impact on Central Australia's tourism industry and contribute to the growth and success of TCA. You will work alongside a passionate team dedicated to showcasing the wonders of the region to the world.

To apply, please submit your resume and a cover letter outlining your relevant experience and why you believe you would be the perfect fit for this role. Applications can be sent to by 20th May 2024. Only shortlisted candidates will be contacted for interviews.  Salary 70K-78K inclusive of Super. 

Yulara Visitor Information Centre Manager

  • Full or Part time position
  • Based at the new Yulara Visitor Information Desk located inside the TIC
  • $83,000 (inc Super)

Tourism Central Australia is recruiting for a full time Manager at the Yulara accredited Visitor Information Desk located within the Tourism Info Centre (TIC) at Yulara Town square.  Our accredited Visitor Information Centre will be a part of a network of four other visitor information centres across the NT.   

We are looking for enthusiastic candidates who are passionate about tourism and who are willing to be a loud and proud ambassador for Central Australia and the Northern Territory. Knowledge and understanding of Central Australia will be an advantage.

For more information about the role, see the job description here or alternatively email Danial Rochford at or call 0402 357 003.

NOTE: Accommodation is not provided with this role.

To apply, send your CV and a covering letter to Mr Danial Rochford, Chief Executive Officer, Tourism Central Australia – email


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