Work for TCA

About us

Tourism Central Australia (TCA) is the peak regional tourism organisation covering the Central Australia region that encompasses the local government areas of Barkly, Central Desert, MacDonnell and Alice Springs Town Council.

TCA is one of two official Regional Tourism Organisations (RTOs) in the Northern Territory (NT). TCA is a not for profit membership-based organisation. It currently employs a range of skilled staff across the region and is governed by a Board of Management.

TCA is responsible for marketing Central Australia, providing member businesses with advice and industry insights and support, operating the Alice Springs and Tennant Creek Visitor Information Centres and advocating to Government and stakeholders on behalf of our members for pro-tourism policies and developments.

As a business led organisation, we work in partnership with a wide variety of stakeholders including individuals, businesses and all levels of government, to benefit the visitor economy in the Central Australia.

TCA has a membership of over 450 small, medium, and large sized organisations directly investing in TCA to deliver the work it does to foster growth of the sector and the region.

Tourism Central Australia is staffed by a small, vibrant and energetic team. Based in Alice Springs, we are passionate about promoting Central Australia and The Barkly region, supporting and developing our region's tourism industry, and providing world-class customer service to our visitors.

Opportunities to join the team will be posted here. If you would love to see where a career with us can take you, watch this space!


Current Opportunities:

Visitor Information Centre Specialist (Full Time)

The award winning Alice Springs Visitor Information Centre is looking for passionate Visitor Information Centre Specialists to be an ambassador for our region and to assist in providing booking and information services to our many visitors looking for information about Central Australia's accommodation, tours and attractions:

Key roles and responsibilities include:

  • Contributes to an effective Visitor Information Centre Sales team within Tourism Central Australia;
  • Deliver quality service to customers;
  • Liaise with service and product suppliers;
  • Co-ordinate the timely response to mail out requests and fulfilments;
  • Utilise booking systems and point of sale technology as needed to sell retail products and arrange bookings, reservations and confirmations;
  • Assist in restocking retail products, brochures and various promotional material within the visitor centre to meet demand on VIC visitation and other tourism touch points;
  • Respond to customer queries in person, via phone, mail or email providing suitable timely information;
  • Assist in monthly retail stocktake;
  • Ensure customers receive up to date information relating to their trip, product or service;
  • Provides first line response to customer complaints in line with set policies and procedures;
  • Develop and maintain systems and materials to ensure the effective distribution of information throughout our distribution network;
  • Assist in maintaining product manuals and brochure displays within the Visitor Centre and other key locations;
  • Issue permits in accordance to their conditions and guidelines as set by the ruling body;
  • Participate in product familiarisations, consumer shows, walkabouts and General Meetings as required;
  • Ensure a clean and tidy working environment;
  • Carry other duties as directed by direct supervisors and senior management.

Skills and experience:

To be successful in this role you must possess:

  • Desirable: Formal qualifications in tourism, marketing, sales or customer service;
  • 2 – 3 years' experience in a similar tourism industry role (inbound tour operator, retail, wholesale, tour or accommodation operations);
  • Exceptional customer service skills;
  • Exceptional local knowledge and passion for the Central Australian tourism region;
  • Experience with booking systems &/or customer relationship and database management;
  • Excellent knowledge and experience with Microsoft Office;
  • High competency across information technology platforms including call centre & telecommunications software, desktop & cloud-based computing, as well as customer support systems;
  • Demonstrated sales ability using customer service and problem solving strategies;
  • Strong written and oral communication skills to suit different audiences, cultures and information platforms;
  • Ability to maintain a high level of accuracy and attention to detail;
  • The ability to work autonomously or with team members and colleagues to achieve outcomes.

To apply for this role candidates must prepare a short one-page cover letter with an attached current CV. This should be addressed to:

Mr Danial Rochford - Chief Executive Officer, Tourism Central Australia .  Email: 


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