Description

As the peak tourism body in the Red Centre, our primary role is to:

- increase awareness of member’s tourism products
- respond to the needs of the tourism industry in Central Australia
- work closely with Tourism NT on marketing the region as the ultimate outback holiday destination
- manage the Alice Springs Visitor Information Centre which provides consumers with booking capabilities, and essential visitor information to make their stay a memorable, enjoyable and safe experience.

Our vision is based on engaging our industry, strategic partners in government and allied industry organisations by:

- providing information on the region and selling member’s products from our visitor information centre and website
- promoting the dispersal of visitors across the region
- providing industry leadership and representing our members and the tourism industry on tourism related issues
- communicating openly with our members on matters affecting tourism
- working closely with Tourism NT, Regional Tourism Associations, local councils and other tourism organisations.