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Tourism Central Australia is a non-profit, membership-based association that assists a wide variety of stakeholders including individuals, businesses and organisations with the growth of the tourism industry in the Red Centre. We service 61% of the Northern Territory including the local government areas of Barkly Region, MacDonnell Region, Central Deserts Region and Alice Springs Town Council.


As the peak tourism authority for Central Australia, our primary role is to:

  • Foster growth and development of Central Australia through tourism;
  • increase awareness of member’s tourism products
  • advocate and lobby for the needs of the tourism industry in Central Australia
  • in partnership market the region as the ultimate outback holiday destination
  • to facilitate new tourism opportunities, infrastructure and product development
  • manage the Alice Springs Visitor Information Centre and the Tennant Creek Visitor Information Centre which provides consumers with booking capabilities, and essential visitor information to make their stay a memorable, enjoyable and safe experience.

Our vision is based on engaging our industry, strategic partners in government and allied industry organisations by:

  • providing information on the region and selling member’s products from our visitor information centres and through mobile technologies.
  • promoting the dispersal of visitors across the region.
  • providing industry leadership and representing our members and the tourism industry on tourism related issues.
  • communicating openly with our members on matters affecting tourism.
  • working closely with Tourism NT, Regional Tourism Associations, local councils and other tourism organisations.

The organisation is governed by a board of management made up of 10 elected directors, elected from the general membership of the organisation and then 4 ‘stakeholder’ directors representing Alice Springs Town Council, Barkly Regional Council, Parks and Wildlife and Tourism Northern Territory.


Useful Links

Latest Annual Report
Priority Action Plan for Central Australia
Tourism Central Australia’s Board
Tourism Central Australia’s Staff
Constitution of TCA




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