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About us

Tourism Central Australia (TCA) is the peak regional tourism organisation covering the Central Australia region that encompasses the local government areas of Barkly, Central Desert, MacDonnell and Alice Springs Town Council.

TCA is one of two official Regional Tourism Organisations (RTOs) in the Northern Territory (NT). TCA is a not for profit membership-based organisation – it currently employs 18 staff across and is governed by a Board of 12 people.

We are responsible for marketing Central Australia providing member businesses with advice and industry insights and support, operating the Alice Springs and Tennant Creek Visitor Information Centres and advocating to Government and stakeholders on behalf of our members for pro-tourism policies and developments.

As a business led organisation, we work in partnership with a wide variety of stakeholders including individuals, businesses and all levels of government, to benefit the visitor economy in the Central Australia.

TCA has a membership of over 300 small, medium, and large sized organisations directly investing in TCA to deliver the work it does to foster growth of the sector and the region.

Tourism Central Australia is staffed by a small, vibrant and energetic team. Based in Alice Springs, we are passionate about promoting Central Australia and The Barkly region, supporting and developing our region's tourism industry, and providing world-class customer service to our visitors.

Opportunities to join the team will be posted here.

If you'd love to see where a career with us can take you, watch this space!




Marketing Specialist

Tourism Central Australia is looking for a Marketing Specialist to manage a range of recovery marketing projects. Working hand in hand with the Marketing Manager this 11-month contract position will guide and deliver programs that benefit the members of Tourism Central Australia.

Projects will include a series of programs including: -

  •         Content development and planning
  •         Production and delivery of advertising material
  •         Implementation of digital marketing programs
  •         Management of social media channels
  •         Experience developing and managing campaign with wholesalers for a variety of target markets
  •         Integration of tourism operators into the marketing program
  •         Expanding the digital marketing footprint of the organisation
  •         Grow the domestic readiness of our marketing and storytelling

The person will need to feel an affinity for Central Australia and understand the dynamic's of the region. Ideally the candidate will have the following experience:-

  •         High level of digital marketing experience
  •         Content development experience to suit a variety of target market
  •         Demonstratable creativity
  •         Proven experience negotiating with the travel trade
  •         Demonstratable campaign management skills with a focus on ROI and measurement
  •         Ability to work and communicate across a small but busy team
  •         Proven experience collaborating with our membership base
  •         Acquittal and budget management and reporting on results of programs

The ideal candidate will be able to hit the ground running with an immediate start. 

Please download the job description and selection criteria from: Marketing Specialist - Position Description

To apply.....

Address a cover letter addressed to Mr Danial Rochford, Chief Executive Officer, Tourism Central Australia and your CV and email to This email address is being protected from spambots. You need JavaScript enabled to view it.

The Position Closes on Monday 28th June 2021.


Marketing Coordinator

Tourism Central Australia is looking for a knowledgeable and enthusiastic marketing professional to join our team in Alice Springs.

Reporting to the Marketing Manager, this role is responsible for the execution of consumer and corporate communications of tourism experiences in the #RedCentreNT. This is achieved through the development and distribution of marketing collateral, advertising publications, media communications, digital marketing activities and social media communications.

A sound knowledge of the region's tourism products and services is essential. We are looking for someone with excellent marketing skills to advance our social media platforms and implement our marketing projects and strategies. Intermediate computer skills are necessary to be successful in this role, which includes knowledgeable skills with Adobe Photoshop and MS Office software.

Please download the job description and selection criteria from: Marketing Coordinator - Position Description

Please submit your CV plus a covering letter demonstrating your response to the selection criteria by Friday 11th June 2021.  Applicants can either apply via Seek or via email to This email address is being protected from spambots. You need JavaScript enabled to view it.  and should be addressed to Steve Jarrett, Marketing Manager, Tourism Central Australia.


Tourism Information and Sales Consultant (Casual)

The award winning Alice Springs Visitor Information Centre is looking for passionate Visitor Information & Sales Consultants to be an ambassador for our region and to assist in providing booking and information services to our many visitors looking for information about Central Australia's accommodation, tours and attractions:

Key roles and responsibilities include: 

  • Contributes to an effective Visitor Information Centre Sales team within Tourism Central Australia;
  • Deliver quality service to customers
  • Liaise with service and product suppliers
  • Co-ordinate the timely response to mail out requests and fulfilments
  • Utilise booking systems and point of sale technology as needed to sell retail products and arrange bookings, reservations and confirmations.
  • Assist in restocking retail products, brochures and various promotional material within the visitor centre to meet demand on VIC visitation and other tourism touch points.
  • Respond to customer queries in person, via phone, mail or email providing suitable timely information.
  • ·Assist in monthly retail stocktake.
  • Ensure customers receive up to date information relating to their trip, product or service
  • Provides first line response to customer complaints in line with set policies and procedures
  • Develop and maintain systems and materials to ensure the effective distribution of information throughout our distribution network
  • Assist in maintaining product manuals and brochure displays within the Visitor Centre and other key locations
  • Issue permits in accordance to their conditions and guidelines as set by the ruling body
  • Participate in product familiarisations, consumer shows, walkabouts and General Meetings as required
  • Ensure a clean and tidy working environment
  • Carry other duties as directed by direct supervisors and senior management 

Skills and experience

To be successful in this role you must possess:

  • Desirable: Formal qualifications in tourism, marketing, sales or customer service
  • 2 – 3 years' experience in a similar tourism industry role (inbound tour operator, retail, wholesale, tour or accommodation operations)
  • Exceptional customer service skills
  • Exceptional local knowledge and passion for the Central Australian tourism region
  • Experience with booking systems &/or customer relationship and database management
  • Excellent knowledge and experience with Microsoft Office
  • High competency across information technology platforms including call centre & telecommunications software, desktop & cloud-based computing, as well as customer support systems
  • Demonstrated sales ability using customer service and problem solving strategies
  • Strong written and oral communication skills to suit different audiences, cultures and information platforms
  • Ability to maintain a high level of accuracy and attention to detail
  • The ability to work autonomously or with team members and colleagues to achieve outcomes

Mr Danial Rochford - Chief Executive Officer, Tourism Central Australia .  Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 


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